HOW VIRTUAL REALITY STANDS OUT IN MARKETING?
For some time, there has been a constant and steady trend in marketing. Just the same traditional ways to spread product information and increasing the product purchase – trade shows, catalogs and many more.
State-of-the art virtual reality is coming to a marketing campaign near you.
Anyone heard of virtual reality?
Virtual reality (VR) is no longer a technology just for gamers. It is now being used by many other groups of users; from movie-makers to advertising agencies. Yep, it is now the era of virtual reality marketing.
SIT BACK, RELAX, IMMERSE.
CLOSER TO VIRTUAL REALITY MARKETING…
VR marketing provides an up-close, interactive, personal and potentially impactful experience to viewers. Viewers get to feel a more immersive and interactive experience with the products. VR videos place the viewer at the center of an experience. They would not be able to use their five senses on the product, service or place, however through reality emulation, the viewer virtually experiences them.
Most noteworthy, VR is being strategically used as a tactic to:
• Demonstrate product attributes, features, functionality (Samsung Gear VR)
• Communicate the brand’s mission at point of sale (Tom’s)
• Immerse users in a branded entertainment experience and add excitement at pop-up events for social media sharing (Game of Thrones)
• Help consumers make more informed choices so they will be happier with their purchases (Lowe’s)
• Add a new, more immersive and exhilarating dimension to traditional print and video story-telling (The New York Times)
• Show how a brand can fit into an aspirational lifestyle (Mercedes)
THE NEW POWER!
Virtual reality is the new power of telling stories in marketing industry. It is already proven to be an attractive tool for marketing clients. One alternative to access the virtual reality technology, is simply viewing it on YouTube. The viewer places the cursor over the part of the video and drag to where he or she would like to explore. This is what we all refer to as panoramic experience that we usually see on our Facebook news feeds. This approach, although not as immersive as the goggles – works on most browsers and is free and convenient.
Virtual reality’s ability to create tangible and memorable experiences for the consumers will be able to instill in the consumer a desire to respond to the call-to-action.
(Image retrieved from http://www.pinterest.com)
Tiptech 360 now starts applying this innovative technology to promote clients’ products and services, “virtually” taking audiences to exciting new places and allowing them first-hand experiences.
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