VIRTUAL REALITY MARKETING: NOT NOW THEN WHEN?
WHAT IS VIRTUAL REALITY MARKETING ALL ABOUT?
Virtual reality is now an easily accessible technology—accessible by everyone specifically consumers and brands alike. Over the years, virtual reality marketing has quickly become one of the hottest trends in consumer market. For marketers, the growing availability of virtual reality means creating new ideas for the many campaigns by creating immersive marketing experiences. Businesses have the opportunity to tell a story from start to finish through visuals. This is especially valuable in high-dollar items that customers generally like to try before buying.
(Image retrieved from Stefan Spinnler)
WHY VIRTUAL REALITY MARKETING?
Virtual reality marketing helps a company’s products to stand out. With virtual reality marketing, customers are able to see products up close and personal to see why it is superior. Due to the environment being entirely virtual, marketers can manipulate and change it to fit the marketing needs. This allows marketing teams to control the marketing experience totally.
HOW FABULOUS VIRTUAL REALITY MARKETING IS?
Engagement and awareness are often the crucial factors considered by marketers while planning for a campaign. What are the success factors affecting virtual reality marketing campaigns?
Immersive – users wearing a VR headset are likely to be less distracted and pays more attention on the message as they are completely immersed in the content.
Impactful – virtual reality is able to generate stronger emotions in its users which leads to greater experience compared to traditional media.
Memorable – virtual reality experiences last longer in audience’s memory because our brains are built to remember events linked to locations.
Novel – Early adopters can benefit from favorable media exposure with the high coverage from media and public interest in virtual reality.
Check out on the gifographic below to understand how virtual reality technology influences marketing!
(Gifographic retrieved from Engagement Platform by Marketo)
Virtual reality is still in its early stage, but it is already an incredible, effective tool for marketing certain types of products. With the booming growth in the number of virtual reality opportunities over the next few years, marketers need to grab the chance to grab the advantages of this new technology in their marketing campaigns. The companies that established themselves early will definitely earn massive outside gains.