Facebook F8 Conference 2017

Facebook F8 Conference 2017

F8 Conference is known as the “Facebook Developer Conference”. There are many insightful announcements and sessions for social media marketers. At the F8 conference, Facebook talks not only about Facebook itself, but also its family of applications and services — Instagram, WhatsApp, Messenger, Oculus, Workplace, Audience Network, and

Things you can look forward to:

  • Major changes to Facebook and its family of products
  • Launches and interactive demos of upcoming features
  • Sessions on best practices with Facebook experts
  • Opportunities to meet one-on-one with Facebook team members

Every year, marketers and publishers look forward to F8 to hear about the announcements and launches that would help shape their social media marketing strategy.

So….What’s New? Here’s our favorites! 

Reality Gets Social

Not long ago, Facebook launched a dedicated virtual reality app, Facebook 360. This app will give its users a more immersive experience when viewing the content. This is in line with Facebook’s vision to help people connect and share through VR technologies. Facebook Spaces, allows users to create a digital avatar, then chat and interact with friends in VR. Facebook will generate an avatar based on your photos, which you can customize. During these hangouts, participants can draw with virtual markers, watch 360-degree videos, and call other friends through Messenger.

Music and Games in Messenger

Facebook is building chat extensions into Messenger, which make it possible for more than one person to interact with a third party app or business at the same time. Soon, users can browse their music library saved on Spotify, Apple Music and the likes; all from Messenger. This new integration allows users to share games and songs with their friends without ever closing the app.

AR Will Be Huge

To keep users engaged on Messenger, Facebook wants to develop fun messaging technologies, especially with augmented reality (AR). Facebook’s new augmented reality reality tools will let you place virtual objects into the real world when you view your surroundings through your phone.  Soon, dozens of AR-powered effects, like masks and frames, will be available within the Facebook app’s camera. Based on the company’s demo, these photo effects will be able to move and adjust based on what the camera is pointing at. Facebook says its AR platform will eventually make it possible to leave a virtual note for a friend at a restaurant or create artwork that appears on a building wall when looking at it with your phone.

Messenger Bots

Facebook is adding a new Discover tab accessible from the home screen. Here, Messenger will offer categories, recently used bots, trending bots, and a search field.

Developer Circles

Facebook unveiled a new Developer Circles initiative. It is free and open to any developer. It is basically a forum for collaborating. Developers can organize offline events and manage a Facebook Group in a specific region. The idea is that students and experienced coders can use it as a way to work together and create new experiences for Facebook.


Facebook’s mobile AI assistant, M will soon allow businesses to make automation tools for managing customer interactions. There’s also a new M Suggest feature, which will jump in when you’re chatting about dinner, like your always-starving pal, to offer food recommendations.

Parametric Code

Bot maker will now allow bot creators to generate Facebook Messenger parametric codes to guide a user to their bot and customize the consumer’s experience.

Type With Your Thoughts

Facebook unveiled a project from its secretive Building 8 research group that’s working to create a brain-computer interface that lets you type with your thoughts. The goal is “something as simple as a yes-no brain click” that could fundamentally change how we interact with and use technology.


Facebook is testing its Terragraph Technology to increase data accessibility and transfer speeds around the world. Technology like Terragraph helps more people get online with the help of their smartphones, so while there is not a direct takeaway for digital marketers here, it’s neat to see Facebook helping get more people online.


(Image retrieved from Hackbright Academy)

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