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Next up on Apple's agenda is Augmented Reality. Apple is far from being able to claim it invented Augmented Reality, but its new ARKit in iOS 11 is already showing signs to suggest that Apple will help bring Augmented Reality into...

Technology brings us closer to everyone, everything, everywhere. Agree? Yes? No? Through the years, we have seen consumers finding a deeper connection with brands through video content. Brands, agencies and studios often make videos today and the most successful marketing videos today are...

First of all, in today's competitive environment, a growing number of firms try to establish their presence in the market space. Even though the potential of the Internet in shaping business strategies is widely acknowledged, many industries still struggle to attract customers. Consequently, on the spectrum...

WHAT IS VIRTUAL REALITY MARKETING ALL ABOUT?  Virtual reality is now an easily accessible technology—accessible by everyone specifically consumers and brands alike. Over the years, virtual reality marketing has quickly become one of the hottest trends in consumer market. For marketers, the...